PEOPLE

In the UK, Birmingham and Bradford Leeds’ primary and secondary state schools, community tennis courts and cricket grounds.

The main areas of focus are to:

  • encourage young people and their communities to increase physical activity and improve health and wellbeing

  • provide 1-2 hour coaching sessions every week throughout the year

  • provide fun 1-2 week spring & summer camps

  • ensure that as many school-age children as possible in inner-city areas of disadvantage have the opportunity to play sport

  • offer those children after-school and in curricular clubs in safe surroundings

Mohammed naeem

SLF’s Operations Director, Mohammed Naeem, welcomes Pakistan Cricket Team to Nansen Primary School, Birmingham


Pilot programmes from 2010-2013 centred on 4 grounds in Birmingham in conjunction with 32 local primary and secondary schools. Sponsored by the NHS, each school received a 10 week healthy lifestyle and cricket coaching programme delivered in 1 hour sessions by SLF coaches.

This work continued and has expanded to include:

  • football sessions commissioned by Birmingham City Council for newly immigrated communities

  • cricket programmes to unite diverse communities under the PREVENT programme

  • multisports to invite more young children from challenged communities to be active

From 2020-present day, this work has progressed and now includes the provision of tennis, cricket, fitness and football programmes to a further 20 schools in IMD 1-2 areas in Birmingham and the Black Country, UK, see NEWS.


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Left: SLF Coaches at summer camp, Birmingham. Centre and right: Sloane Stephens meets SLF students, Birmingham

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Left: SLF coach Reuben kicks for goal. Centre: Kabir Ali, former England cricketer presents summer camp  prize. Right: England cricketer Moeen Ali demonstrates bowling technique